'Not Invented Here’: Organizational Misalignment as a Barrier to Innovation Implementation in Service Organizations

J.B. Klitsie, R.A. Price, S.C. Santema

Responsible Marketing and Consumer Behavior

Research output: Contribution to conference › Abstract › Scientific

1 Dissertation (TU Delft)

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2021
Overcoming the Valley of Death in a Service Organisation: Designing Innovation Implementation
Klitsie, J. B., 2021, Amsterdam. 376 p.
Research output: Thesis › Dissertation (TU Delft)

Open Access
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