Nudge your Workforce: A Study on the Effectiveness of Task Notification Strategies in Enterprise Mobile Crowdsourcing

Sarah Bashirieh, Sepideh Mesbah, Judith Redi, Alessandro Bozzon, Zoltán Szlávik, Robert Jan Sips

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

4 Citations (Scopus)


As crowdsourcing gains popularity, organisations seek ways to systematically and reliably involve their workforce with data processing pipelines. Mobile crowdsourcing allows for opportunistic task executions and thus, potentially, for higher throughput. However, how to engage and to retain employees in enterprise crowdsourcing campaigns is still an open research topic. .is paper discusses the results of a study performed in IBM Benelux. We surveyed 93 employees to discover the factors that might a.ect engagement in mobile enterprise crowdsourcing. .e survey informed the design of an experiment that aimed at investigating the e.ectiveness of di.erent task noti€cation strategies. We studied how factors such as time and context of noti€cation can a.ect the participation and retention of employees. Results show that break times are the most suitable for crowd work, and that "aggressive" noti€cation strategies act as deterrent for participation, while moderate yet regular nudges are the most likely to retain contributors.

Original languageEnglish
Title of host publicationProceedings of the 25th Conference on User Modeling, Adaptation and Personalization, UMAP 2017
Place of PublicationNew York, NY
PublisherAssociation for Computing Machinery (ACM)
Number of pages9
ISBN (Electronic)978-1-4503-4635-1
Publication statusPublished - 9 Jul 2017
EventUMAP 2017: 25th ACM International Conference on User Modeling, Adaptation, and Personalization - Bratislava, Slovakia
Duration: 9 Jul 201712 Jul 2017
Conference number: 25


ConferenceUMAP 2017


  • Crowdsourcing
  • Enterprise
  • Location-Aware computing
  • Notification
  • Workplace

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