A previous geological and petrophysical model of the fluvio-deltaic Book Cliffs outcrops contained eight lithotypes, within each of which a number of lithologies were grouped. While this model was an adequate representation of the overall depositional architecture, for reservoir-geological purposes the potential reservoir and non-reservoir lithologies needed to be separated. Here, a new and more detailed geological model is presented in which more differentiation is put on the potential reservoir lithologies. This new model contains 12 lithologies with layers down to 1 m in thickness. Assuming a burial depth of 3 km and an average clay content, representative rock physical properties are assigned to lithologies based on published data. After the model thickness has been stretched by a factor of 4 in order to represent a more realistic reservoir, a full-waveform forward seismic response is modelled. These data are used as inputs into an iterative elastic wave-equation-based inversion scheme, with the goal to retrieve the rock properties and layer geometries. The results of this conceptual study show that sandstone units in the shoreface and distributary channels, which are potential reservoirs, are successfully identified. The recovery of medium parameters has a high resolution because the non-linear relationship between rock properties and the seismic data has been exploited.