On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem

Ambika Shahu; Paniz Moazami Goodarzi; Euiyoung Kim; Shadan Sadeghian; Philipp Wintersberger

doi:10.1145/3771882.3771903

On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem

Ambika Shahu^*, Paniz Moazami Goodarzi, Euiyoung Kim, Shadan Sadeghian, Philipp Wintersberger

^*Corresponding author for this work

DesIgning Value in Ecosystems

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Abstract

Promoting sustainable mobility requires technological innovation and changes in individual travel behavior. Using the Theory of Planned Behavior, we examined how attitudes, norms, and perceived control shape the willingness to adopt alternatives to car use. We designed 38 future commuting scenarios, each of which isolated a single dimension across three mobility concepts: public transportation, cycling, and shared automated vehicles. In an online survey (N = 168), participants rated their willingness to switch modes and pay more. To deepen our understanding, we conducted follow-up interviews (N = 10), exploring their everyday mobility practices and their likes and dislikes regarding the practicality of the future scenarios. Our findings show that features linked to instrumental attitudes and control beliefs elicit stronger intentions than affective cues, ecological appeals were less persuasive. We argue that effective behavior change depends on linking motivational factors to the realities of everyday mobility contexts.

Original language	English
Title of host publication	Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia
Editors	Salvatore Sorce, Passant Elagroudy, Mohamed Khamis
Place of Publication	New York, NY
Publisher	Association for Computing Machinery (ACM)
Pages	125-136
Number of pages	12
ISBN (Electronic)	9798400720154
DOIs	https://doi.org/10.1145/3771882.3771903
Publication status	Published - 2025
Event	24th International Conference on Mobile and Ubiquitous Multimedia, MUM 2025 - Enna, Italy Duration: 1 Dec 2025 → 4 Dec 2025 https://mum-conf.org/2025/

Conference

Conference	24th International Conference on Mobile and Ubiquitous Multimedia, MUM 2025
Country/Territory	Italy
City	Enna
Period	1/12/25 → 4/12/25
Internet address	https://mum-conf.org/2025/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 13 Climate Action

Keywords

behavior change
behavioral intention
carbon emissions
climate change
digital interventions
mobility behavior
sustainability
Sustainable mobility
Theory of Planned Behavior
transportation

Access to Document

10.1145/3771882.3771903

3771882.3771903Final published version, 1.3 MBLicence: CC BY

Cite this

Shahu, A., Goodarzi, P. M., Kim, E., Sadeghian, S., & Wintersberger, P. (2025). On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem. In S. Sorce, P. Elagroudy, & M. Khamis (Eds.), Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia (pp. 125-136). Association for Computing Machinery (ACM). https://doi.org/10.1145/3771882.3771903

Shahu, Ambika ; Goodarzi, Paniz Moazami ; Kim, Euiyoung et al. / On Attitudes, Norms, Control Beliefs and Interfaces : Why Sustainable Transport Adoption is not an HCI Problem. Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia. editor / Salvatore Sorce ; Passant Elagroudy ; Mohamed Khamis. New York, NY : Association for Computing Machinery (ACM), 2025. pp. 125-136

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title = "On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem",

abstract = "Promoting sustainable mobility requires technological innovation and changes in individual travel behavior. Using the Theory of Planned Behavior, we examined how attitudes, norms, and perceived control shape the willingness to adopt alternatives to car use. We designed 38 future commuting scenarios, each of which isolated a single dimension across three mobility concepts: public transportation, cycling, and shared automated vehicles. In an online survey (N = 168), participants rated their willingness to switch modes and pay more. To deepen our understanding, we conducted follow-up interviews (N = 10), exploring their everyday mobility practices and their likes and dislikes regarding the practicality of the future scenarios. Our findings show that features linked to instrumental attitudes and control beliefs elicit stronger intentions than affective cues, ecological appeals were less persuasive. We argue that effective behavior change depends on linking motivational factors to the realities of everyday mobility contexts.",

keywords = "behavior change, behavioral intention, carbon emissions, climate change, digital interventions, mobility behavior, sustainability, Sustainable mobility, Theory of Planned Behavior, transportation",

author = "Ambika Shahu and Goodarzi, {Paniz Moazami} and Euiyoung Kim and Shadan Sadeghian and Philipp Wintersberger",

year = "2025",

doi = "10.1145/3771882.3771903",

language = "English",

pages = "125--136",

editor = "Salvatore Sorce and Passant Elagroudy and Mohamed Khamis",

booktitle = "Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia",

publisher = "Association for Computing Machinery (ACM)",

address = "United States",

note = "24th International Conference on Mobile and Ubiquitous Multimedia, MUM 2025 ; Conference date: 01-12-2025 Through 04-12-2025",

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Shahu, A, Goodarzi, PM, Kim, E, Sadeghian, S & Wintersberger, P 2025, On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem. in S Sorce, P Elagroudy & M Khamis (eds), Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia. Association for Computing Machinery (ACM), New York, NY, pp. 125-136, 24th International Conference on Mobile and Ubiquitous Multimedia, MUM 2025, Enna, Italy, 1/12/25. https://doi.org/10.1145/3771882.3771903

On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem. / Shahu, Ambika; Goodarzi, Paniz Moazami; Kim, Euiyoung et al.
Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia. ed. / Salvatore Sorce; Passant Elagroudy; Mohamed Khamis. New York, NY: Association for Computing Machinery (ACM), 2025. p. 125-136.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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T2 - 24th International Conference on Mobile and Ubiquitous Multimedia, MUM 2025

AU - Shahu, Ambika

AU - Goodarzi, Paniz Moazami

AU - Kim, Euiyoung

AU - Sadeghian, Shadan

AU - Wintersberger, Philipp

PY - 2025

Y1 - 2025

N2 - Promoting sustainable mobility requires technological innovation and changes in individual travel behavior. Using the Theory of Planned Behavior, we examined how attitudes, norms, and perceived control shape the willingness to adopt alternatives to car use. We designed 38 future commuting scenarios, each of which isolated a single dimension across three mobility concepts: public transportation, cycling, and shared automated vehicles. In an online survey (N = 168), participants rated their willingness to switch modes and pay more. To deepen our understanding, we conducted follow-up interviews (N = 10), exploring their everyday mobility practices and their likes and dislikes regarding the practicality of the future scenarios. Our findings show that features linked to instrumental attitudes and control beliefs elicit stronger intentions than affective cues, ecological appeals were less persuasive. We argue that effective behavior change depends on linking motivational factors to the realities of everyday mobility contexts.

AB - Promoting sustainable mobility requires technological innovation and changes in individual travel behavior. Using the Theory of Planned Behavior, we examined how attitudes, norms, and perceived control shape the willingness to adopt alternatives to car use. We designed 38 future commuting scenarios, each of which isolated a single dimension across three mobility concepts: public transportation, cycling, and shared automated vehicles. In an online survey (N = 168), participants rated their willingness to switch modes and pay more. To deepen our understanding, we conducted follow-up interviews (N = 10), exploring their everyday mobility practices and their likes and dislikes regarding the practicality of the future scenarios. Our findings show that features linked to instrumental attitudes and control beliefs elicit stronger intentions than affective cues, ecological appeals were less persuasive. We argue that effective behavior change depends on linking motivational factors to the realities of everyday mobility contexts.

KW - behavior change

KW - behavioral intention

KW - carbon emissions

KW - climate change

KW - digital interventions

KW - mobility behavior

KW - sustainability

KW - Sustainable mobility

KW - Theory of Planned Behavior

KW - transportation

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M3 - Conference contribution

AN - SCOPUS:105024854894

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BT - Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia

A2 - Sorce, Salvatore

A2 - Elagroudy, Passant

A2 - Khamis, Mohamed

PB - Association for Computing Machinery (ACM)

CY - New York, NY

Y2 - 1 December 2025 through 4 December 2025

ER -

Shahu A, Goodarzi PM, Kim E, Sadeghian S, Wintersberger P. On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem. In Sorce S, Elagroudy P, Khamis M, editors, Proceedings of MUM 2025 - The 24th International Conference on Mobile and Ubiquitous Multimedia. New York, NY: Association for Computing Machinery (ACM). 2025. p. 125-136 doi: 10.1145/3771882.3771903

On Attitudes, Norms, Control Beliefs and Interfaces: Why Sustainable Transport Adoption is not an HCI Problem

Abstract

Conference

UN SDGs

Keywords

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