Optimizing consumer responses to mass customization

R Mugge, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

Original language	Undefined/Unknown
Title of host publication	Mass customazation for personalized communication environments. Integrating human factors
Editors	C Mourlas, P Germanakos
Place of Publication	Hershey
Publisher	Information science reference
Pages	10-22
Number of pages	294
ISBN (Print)	978-1-60566-260-2
Publication status	Published - 2009

Copyright: 2010

Keywords

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title = "Optimizing consumer responses to mass customization",

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author = "R Mugge and JPL Schoormans",

note = "Copyright: 2010",

year = "2009",

language = "Undefined/Unknown",

isbn = "978-1-60566-260-2",

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AU - Schoormans, JPL

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M3 - Chapter

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BT - Mass customazation for personalized communication environments. Integrating human factors

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A2 - Germanakos, P

PB - Information science reference

CY - Hershey

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