Optimizing consumer responses to mass customization

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

10 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationMass customazation for personalized communication environments. Integrating human factors
EditorsC Mourlas, P Germanakos
Place of PublicationHershey
PublisherInformation science reference
Number of pages294
ISBN (Print)978-1-60566-260-2
Publication statusPublished - 2009

Bibliographical note

Copyright: 2010


  • Boekdeel internat.wet

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