Patches in sketches: Which type of sketch is more valuable for the end-user in the early phase of new product development

Anna Klapwijk, Nemo Kostoulas, Petra Badke-Schaub

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)


Involving end-users early in the process of New Product Development (NPD) has proven leading positive effects on further developments of the design and success of new products. In the early stages of NPD designers often use sketches to communicate their ideas, to get feedback to iterate and develop the design. While the relevance and value of sketching as part of the design process and the usability to communicate ideas more effectively have been investigated, little research has been conducted looking at the elements that support effective means of generating insights from end-users. Sketches are often used according to the appropriate purpose and context of the situation, different types of sketches can be used to convey their idea. It is important to understand what elements of the different types of sketches are that generate most valuable feedback from the user involved in the development process. Presenting end-users 5 types of frequently used sketches showed that the information sketch was most favorable, followed by the scenario sketch. The use of color, explanatory elements and context of the product were important factors for the preference of these types of sketches.

Original languageEnglish
Title of host publicationProceedings of the 21st International Conference on Engineering Design (ICED17)
Subtitle of host publicationHuman Behaviour in Design
EditorsA. Maier, S. Škec, H. Kim, M. Kokkolaras, J. Oehmen, G. Fadel, F. Salustri, M. van der Loos
PublisherThe Design Society
Number of pages10
ISBN (Electronic)978-1-904670-96-4
Publication statusPublished - 2017
EventICED17: 21st International Conference on Engineering Design - Vancouver, Canada
Duration: 21 Aug 201725 Aug 2017

Publication series

NumberDS 87-8
ISSN (Electronic)2220-4342




  • Communication
  • Early design phases
  • Evaluation
  • Sketches


Dive into the research topics of 'Patches in sketches: Which type of sketch is more valuable for the end-user in the early phase of new product development'. Together they form a unique fingerprint.

Cite this