Paving the way towards circular consumption: Exploring consumer acceptance of refurbished mobile phones in the Dutch market

E Weelden, R Mugge, CA Bakker

Research output: Contribution to journalArticleScientificpeer-review

137 Citations (Scopus)
708 Downloads (Pure)

Abstract

In the transition towards a circular economy, refurbishment can be applied to regain value from used products, and to reduce waste. Refurbishment is a process in which a professional company collects and restores used products in order to resell these products to new consumers. Building on insights from the remanufacturing literature, this research is the first to provide a comprehensive understanding of the factors that influence consumer acceptance of refurbished products, and in specific refurbished mobile phones. We adopted a qualitative approach using in-depth interviews with consumers (n = 20) of new and refurbished phones to gain rich insights into consumers' considerations that play a role in the choice of a refurbished product over a new product. This paper maps out the main factors that influence consumer acceptance of refurbished mobile phones. Our findings uncover that the majority of consumers do not take a refurbished product into consideration as a consequence of a lack of awareness and a misunderstanding of what refurbishment actually entails. In addition, refurbished products are often rejected as a consequence of a negative trade-off between perceived risks and benefits. Personal, contextual and product-related factors have been identified that influence consumers' assessment of a refurbished product's risks and benefits. Finally, the findings have been translated into practical guidelines for designers and marketers to positively steer consumer perception of refurbished products.
Original languageEnglish
Pages (from-to)743-754
Number of pages12
JournalJournal of Cleaner Production
Volume113
DOIs
Publication statusPublished - 2016

Bibliographical note

Accepted author manuscript

Keywords

  • Refurbishment
  • Circular economy
  • Consumer behavior
  • Consumer decision making
  • Mobile phones
  • Remanufacturing

Fingerprint

Dive into the research topics of 'Paving the way towards circular consumption: Exploring consumer acceptance of refurbished mobile phones in the Dutch market'. Together they form a unique fingerprint.

Cite this