Perceived effectiveness of traditional and technology-based speeding-related countermeasures

Introduction: Speeding behaviour contributes significantly to road crashes and subsequent injuries and fatalities. The purpose of this study was to examine which traditional countermeasures (i.e., police enforcement and on-road signs) and technology-based countermeasures (i.e., advanced driver assistance systems [ADAS] and in-vehicle speed audio alerts) drivers perceived as effective in assisting them to comply with posted speed limits. Methods: Participants (N = 680; Mage = 49.34 years) who held a current driver's licence completed a 20-minute online survey. Participants in the experimental condition were randomly assigned to read one of four scenarios which differed based on location (urban or regional) and posted speed limit (60 km/hr or 100 km/hr) or to the control condition (no scenario), before answering questions about the perceived effectiveness of the traditional and technology-based interventions. For the experimental conditions, participants were instructed to respond to these questions based on how they would drive in the situation outlined in the scenario. Results: Low-level speeding behaviour was common, with 40.7 % reporting regularly driving 5 km over the posted speed limit in a 60 km/hr speed zone and 50.4 % reporting regularly driving 5 km over the posted speed limit in a 100 km/hr speed zone. A mixed ANOVA revealed that participants perceived police enforcement activities to be the most effective at assisting them to comply with posted speed limits when compared to other traditional and technology-based approaches. Further, ADAS was rated by participants as significantly more effective at assisting them to comply with the posted speed limit in the 100 km/hr urban condition compared to the 60 km/hr urban condition. Conclusions: Low-level speeding behaviour remains common practice and there is a need for continued roadside police presence to discourage this behaviour. Drivers with ADAS-equipped vehicles could also be encouraged to use systems, such as adaptative cruise control, to assist with speed management on high-speed roads.