Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions–insights from user-generated content on Twitter

Purva Grover, Arpan Kumar Kar, Marijn Janssen, P. Vigneswara Ilavarasan

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)

Abstract

Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

Original languageEnglish
Pages (from-to)771-800
Number of pages30
JournalEnterprise Information Systems
Volume13
Issue number6
DOIs
Publication statusPublished - 3 Jul 2019

Keywords

  • acceptance
  • Blockchain
  • collective intelligence
  • Initial coin offering
  • smart contracts
  • social media analytics
  • technology adoption
  • user generated content

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