@inproceedings{828ab9b3a6ae40aba220e4a53d36d338,
title = "Performance implications of market orientation and innovation orientation in new service development: The role of service characteristics",
author = "G Calabretta and TW Andreassen",
note = "geen ISBN; The 19th international product development management conference, EIASM ,Manchester, United Kingdom ; Conference date: 18-06-2012 Through 19-06-2012",
year = "2012",
language = "English",
publisher = "s.n.",
pages = "1--3",
editor = "s.n.",
booktitle = "Proceedings of the 19th international product development management conference - Transformative research in product and service innovation",
}