Performance implications of market orientation and innovation orientation in new service development: The role of service characteristics

G Calabretta, TW Andreassen

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the 19th international product development management conference - Transformative research in product and service innovation
Editors s.n.
Place of Publications.l.
Publishers.n.
Pages1-3
Number of pages3
Publication statusPublished - 2012
EventThe 19th international product development management conference, EIASM ,Manchester, United Kingdom - s.l.
Duration: 18 Jun 201219 Jun 2012

Publication series

Name
Publishers.n.

Conference

ConferenceThe 19th international product development management conference, EIASM ,Manchester, United Kingdom
Period18/06/1219/06/12

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