Personalized design process for persuasive technologies

Marierose van Dooren, Valentijn Visch, Renske Spijkerman

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)
118 Downloads (Pure)


In this position paper we discuss the application of personalization in persuasive technology design in light of the Personalized Design Process model (PDP-model). The PDP-model defines personalization as aligning a persuasive product to the end-user by stakeholder involvement (i.e. designers, endusers, domain experts and family/relatives) across the Problem Definition-, the Product Design- and/or the Tailoring design phases. It is expected that personalization in a PDP enhances the motivation of end-users to interact longer and more frequently with a product, increasing the likelihood that the product will reach its aimed-for effect. Although personalization in a PDP is a common method in persuasive product design, its added value has not been sufficiently validated by scientific research. We propose several reasons for the frequent use of personalization in a PDP, despite the lack of evidence for its added value. Furthermore, we discuss how personalization could be validated according to the PDP-model.

Original languageEnglish
Title of host publicationProceedings of the Second International Workshop on Personalization in Persuasive Technology
EditorsR. Orji, M. Reisinger, M. Busch, A. Dijkstra, M. Kaptein, E. Mattheiss
Number of pages6
Publication statusPublished - 2017
EventPersuasive Technology XII 2017 - Amsterdam, Netherlands
Duration: 3 Apr 20176 Apr 2017

Publication series

NameCEUR Workshop Proceedings
ISSN (Electronic)1613-0073


ConferencePersuasive Technology XII 2017


  • Design
  • Personalized
  • Persuasive technology
  • Process
  • Tailoring


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