Personalized design process for persuasive technologies

Marierose van Dooren, Valentijn Visch, Renske Spijkerman

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)
75 Downloads (Pure)

Abstract

In this position paper we discuss the application of personalization in persuasive technology design in light of the Personalized Design Process model (PDP-model). The PDP-model defines personalization as aligning a persuasive product to the end-user by stakeholder involvement (i.e. designers, endusers, domain experts and family/relatives) across the Problem Definition-, the Product Design- and/or the Tailoring design phases. It is expected that personalization in a PDP enhances the motivation of end-users to interact longer and more frequently with a product, increasing the likelihood that the product will reach its aimed-for effect. Although personalization in a PDP is a common method in persuasive product design, its added value has not been sufficiently validated by scientific research. We propose several reasons for the frequent use of personalization in a PDP, despite the lack of evidence for its added value. Furthermore, we discuss how personalization could be validated according to the PDP-model.

Original languageEnglish
Title of host publicationProceedings of the Second International Workshop on Personalization in Persuasive Technology
EditorsR. Orji, M. Reisinger, M. Busch, A. Dijkstra, M. Kaptein, E. Mattheiss
PublisherCEUR
Pages26-31
Number of pages6
Volume1833
Publication statusPublished - 2017
EventPersuasive Technology XII 2017 - Amsterdam, Netherlands
Duration: 3 Apr 20176 Apr 2017

Publication series

NameCEUR Workshop Proceedings
PublisherCEUR
Volume1833
ISSN (Electronic)1613-0073

Conference

ConferencePersuasive Technology XII 2017
CountryNetherlands
CityAmsterdam
Period3/04/176/04/17

Keywords

  • Design
  • Personalized
  • Persuasive technology
  • Process
  • Tailoring

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