Pin-pai-ge-xing-fa-zhan-de-shi-jue-fang-fa - Chinese for: A visual tool for brand personality development

JPL Schoormans, LV Fan

Research output: Contribution to journal › Article › Scientific

Chinese versie van artikel met Metis id: 243979

Keywords

@article{d4d3dec23fc9487c8ad47690f4ef6497,

title = "Pin-pai-ge-xing-fa-zhan-de-shi-jue-fang-fa - Chinese for: A visual tool for brand personality development",

keywords = "Vakpubl., Overig wet. > 3 pag",

author = "JPL Schoormans and LV Fan",

note = "Chinese versie van artikel met Metis id: 243979",

year = "2009",

language = "Undefined/Unknown",

pages = "1--6",

journal = "uiGarden",

}

TY - JOUR

T1 - Pin-pai-ge-xing-fa-zhan-de-shi-jue-fang-fa - Chinese for: A visual tool for brand personality development

AU - Schoormans, JPL

AU - Fan, LV

N1 - Chinese versie van artikel met Metis id: 243979

PY - 2009

Y1 - 2009

KW - Vakpubl., Overig wet. > 3 pag

UR - http://www.uigarden.net/chinese/pin-pai-ge-xing-fa-zhan-de-shi-jue-fang-fa

M3 - Article

SP - 1

EP - 6

JO - uiGarden

JF - uiGarden

ER -