Platform competition processes: A future research outlook

George Papachristos*, Geerten Van De Kaa

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

Platform competition for market share can have broad ranging implications within or across industry sectors. It is subject to the complex and changing socioeconomic context in which it unfolds. Three trends provide evidence for this: (i) the number of relevant factors for platform market dominance is steadily increasing, (ii) industries converge, and (iii) historically platform competition cases take less time to unfold. These trends suggest that the delays involved in how relevant factors influence the market outcome of platform competition have been changing ultimately influencing the trade-offs managers face in platform development and competition. Nevertheless, none of the existing frameworks in the literature is equipped to account for delays explicitly. Hence, no empirical studies based on these frameworks take this directly into consideration either. The article argues that a way forward is the systematic use of modelling and simulation when applying these frameworks to platform competition cases and outlines the research agenda this opens up.

Original languageEnglish
Title of host publicationProceedings of IAMOT 2016 - 25th International Association for Management of Technology Conference
Subtitle of host publicationTechnology - Future Thinking
Pages153-174
Number of pages22
ISBN (Electronic)0981581781, 9780981581781
Publication statusPublished - 2016
Event25th International Association for Management of Technology Conference - Orlando, United States
Duration: 15 May 201619 May 2016

Conference

Conference25th International Association for Management of Technology Conference
Abbreviated titleIAMOT 2016
CountryUnited States
CityOrlando
Period15/05/1619/05/16

Keywords

  • Competition
  • Dynamics
  • Frameworks
  • Platforms
  • Simulation

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