Pop-up consultancy centres as an instrumental policy means. Evaluation report: Triple-A: Stimulating the Adoption of low-carbon technologies by homeowners through increased Awareness and easy Access, Deliverable 3.4.1

M. Kwon, E. Mlecnik, L. Nurali, M. de Snoo

Research output: Book/ReportReportProfessional

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Abstract

Local authorities engaged in the Interreg 2 Seas project Triple-A aim to achieve an acceleration of the market in the owner-occupied single-family home renovation sector by increasing awareness of – and enabling access to – energy-saving technologies. This report describes local authorities' experiences of developing and using pop-up consultancy centres in target areas to increase awareness and access.
The main research question is: What are the key factors for local authorities to develop pop-up consultancy centres to create awareness and provide easy access of low-carbon technologies to homeowners?
The report discusses the local policy context and illustrates types of pop-up consultancy centres developed by seven local authorities in the 2 Seas Region (covering specific coastal parts of Flanders, Northern France, Western Netherlands and England). The pop-ups are further classified into two types: short-term mobile and long term fixed-location pop-up centres. It then describes developed
pop-up centre examples and local authorities’ approaches for the development of pop-up consultancy centres based on a business model development scheme and criteria. Besides, qualitative data are assessed to evaluate the functional and financial effectiveness of the pop-up centres.
The report thus reflects on practical requirements for pop-up consultancy centre development by local authorities and suggests recommendations for practitioners from other local authorities wishing to pursue pop-up development in their region or city.
Original languageEnglish
PublisherInterreg
Commissioning bodyInterreg 2 Seas Programme - European Fund for Regional Development
Number of pages62
Publication statusPublished - 2021

Keywords

  • pop-ups
  • consultancy centres
  • home renovation
  • co-creation
  • policy instruments
  • customer orientation
  • homeowner renovation journey
  • business model design
  • low-carbon technologies

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