Positive emotions for inciting behavior: Playing with paintings to enhance museum experiences

Hung-Chu Shih, Jay Yoon, Arnold Vermeeren

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

2 Citations (Scopus)

Abstract

In this paper we propose a new design approach in which positive emotional experiences are used to incite desirable behaviors, based on the insight that specific experiences can motivate particular behaviors. In the approach, designers first identify users' concerns and expectations and deduce from those the psychological needs that underlie them. Positive emotions are then sought that match the identified psychological needs. The positive emotions with their related thought-Action tendencies then inspire the designer to formulate design intentions in terms of experiences and behaviors to target for, aimed at guiding the design process. The approach was developed for, and applied to a design case for the Mauritshuis, a museum for classical art in the Hague, the Netherlands. An app was developed for engaging a new target group of young adult travelers: To enhance their art appreciation and to motivate them to explore the local Dutch culture. We explain the various phases including user studies, generating ideas and testing designs, and discuss our experiences with applying this approach.

Original languageEnglish
Title of host publicationProceedings of the Tenth International Conference on Design and Emotion - Celebration & Contemplation
EditorsP.M.A. Desmet, S.F. Fokkinga, G.D.S. Ludden, N. Cila, H. Van Zuthem
Place of PublicationAmsterdam
PublisherThe Design & Emotion Society
Pages222-230
Number of pages9
ISBN (Electronic)978-94-6186-725-4
Publication statusPublished - 2016
EventThe 10th International Conference on Design and Emotion - Celebration & Contemplation: D&E 2016 - Amsterdam, Netherlands
Duration: 27 Sep 201630 Sep 2016

Conference

ConferenceThe 10th International Conference on Design and Emotion - Celebration & Contemplation
CountryNetherlands
CityAmsterdam
Period27/09/1630/09/16

Keywords

  • Design for behavioral change
  • Design for emotions
  • Museum experience
  • Persuasive design
  • Positive emotions

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