Preliminary study on the effects of visual complexity on consumers response to product innovations

P Cheng; R Mugge

Preliminary study on the effects of visual complexity on consumers response to product innovations

Responsible Marketing and Consumer Behavior

Research output: Contribution to conference › Poster › Professional

Original language	English
Publication status	Published - 2014
Event	Action! Doing design education DesignEd Asia conference 2014, Hong Kong, China - Hong Kong Duration: 2 Dec 2014 → 3 Dec 2014

Conference

Conference	Action! Doing design education DesignEd Asia conference 2014, Hong Kong, China
Period	2/12/14 → 3/12/14

Bibliographical note

neo
DesignEd Asia Conference Secretariat, School of Design

Cite this

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title = "Preliminary study on the effects of visual complexity on consumers response to product innovations",

author = "P Cheng and R Mugge",

note = "neo DesignEd Asia Conference Secretariat, School of Design; Action! Doing design education DesignEd Asia conference 2014, Hong Kong, China ; Conference date: 02-12-2014 Through 03-12-2014",

year = "2014",

language = "English",

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TY - CONF

T1 - Preliminary study on the effects of visual complexity on consumers response to product innovations

AU - Cheng, P

AU - Mugge, R

N1 - neo DesignEd Asia Conference Secretariat, School of Design

PY - 2014

Y1 - 2014

UR - http://resolver.tudelft.nl/uuid:0166786c-6525-4bc4-9083-45d4ef3775df

M3 - Poster

T2 - Action! Doing design education DesignEd Asia conference 2014, Hong Kong, China

Y2 - 2 December 2014 through 3 December 2014

ER -

Preliminary study on the effects of visual complexity on consumers response to product innovations

Conference

Bibliographical note

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Cite this