Processes for making strategic new product portfolio decisions

L Kester, HJ Hultink, A Griffin, K Lauche

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

71 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationProceedings of the 2010 AOM Annual Meeting - Dare to Care: Passion & Compassion in Management Practice & Research
Editors S.l.
Place of PublicationBriarcliff Manor
PublisherAcademy of Management
Pages1-40
Number of pages40
Publication statusPublished - 2010
Event2010 Academy of Management Annual Meeting,Montreal, Canada - Briarcliff Manor
Duration: 6 Aug 201010 Aug 2010

Publication series

Name
PublisherAcademy of Management

Conference

Conference2010 Academy of Management Annual Meeting,Montreal, Canada
Period6/08/1010/08/10

Keywords

  • Conf.proc. > 3 pag

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