Product appearance as a cue for performance quality: The influence of product personality

Research output: Contribution to conferenceAbstractScientific

Original languageEnglish
Pages1-1
Number of pages1
Publication statusPublished - 2011
EventThe European Association for Consumer Research Conference 2010, London, UK - s.l.
Duration: 30 Jun 20103 Jul 2010

Conference

ConferenceThe European Association for Consumer Research Conference 2010, London, UK
Period30/06/103/07/10

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