Product attachment and product lifetime: the role of personality congruity and fashion

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationEuropean advances in consumer research
EditorsKM Ekstrom, H Brembeck
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Pages460-466
Number of pages7
ISBN (Print)0-915552-55-8
Publication statusPublished - 2006
EventEACR 2005, Goteborg, Sweden - Duluth
Duration: 15 Jun 200518 Jun 2005

Publication series

Name
PublisherAssociation for consumer research
Name
Volume7

Conference

ConferenceEACR 2005, Goteborg, Sweden
Period15/06/0518/06/05

Keywords

  • Conf.proc. > 3 pag

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