Product personality and its influence on consumer preference

PCM Govers, JPL Schoormans

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	189-197
Number of pages	9
Journal	Journal of Consumer Marketing
Volume	22
Issue number	4
Publication status	Published - 2005

Keywords

@article{5d44d4f9aa65463eb3883efc2edca8e0,

title = "Product personality and its influence on consumer preference",

keywords = "Peer-lijst tijdschrift",

author = "PCM Govers and JPL Schoormans",

year = "2005",

language = "Undefined/Unknown",

volume = "22",

pages = "189--197",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Publishing",

number = "4",

}