Product personality and its influence on consumer preference

PCM Govers, JPL Schoormans

Research output: Contribution to journalArticleScientificpeer-review

151 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)189-197
Number of pages9
JournalJournal of Consumer Marketing
Volume22
Issue number4
Publication statusPublished - 2005

Keywords

  • Peer-lijst tijdschrift

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