Product smartness: scale development and validation

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Marketing in a changing world: scope opportunities and challenges
Editors	M Farhangmehr
Place of Publication	Braga
Publisher	University of Minho
Pages	1-6
Number of pages	6
ISBN (Print)	972-8755-00-7
Publication status	Published - 2002
Event	31st EMAC conference, Braga - Braga Duration: 28 May 2002 → 31 May 2002

Name
Publisher	University of Minho

Conference	31st EMAC conference, Braga
Period	28/05/02 → 31/05/02

Keywords

@inproceedings{85007815e5734b1b8f6e62a9f59ae892,

title = "Product smartness: scale development and validation",

keywords = "Conf.proc. > 3 pag",

author = "SA Rijsdijk and HJ Hultink",

year = "2002",

language = "Undefined/Unknown",

isbn = "972-8755-00-7",

publisher = "University of Minho",

pages = "1--6",

editor = "M Farhangmehr",

booktitle = "Marketing in a changing world: scope opportunities and challenges",

note = "31st EMAC conference, Braga ; Conference date: 28-05-2002 Through 31-05-2002",

}

TY - GEN

T1 - Product smartness: scale development and validation

AU - Rijsdijk, SA

AU - Hultink, HJ

PY - 2002

Y1 - 2002

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 972-8755-00-7

SP - 1

EP - 6

BT - Marketing in a changing world: scope opportunities and challenges

A2 - Farhangmehr, M

PB - University of Minho

CY - Braga

T2 - 31st EMAC conference, Braga

Y2 - 28 May 2002 through 31 May 2002

ER -