Product smartness: scale development and validation

SA Rijsdijk, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationMarketing in a changing world: scope opportunities and challenges
EditorsM Farhangmehr
Place of PublicationBraga
PublisherUniversity of Minho
Pages1-6
Number of pages6
ISBN (Print)972-8755-00-7
Publication statusPublished - 2002
Event31st EMAC conference, Braga - Braga
Duration: 28 May 200231 May 2002

Publication series

Name
PublisherUniversity of Minho

Conference

Conference31st EMAC conference, Braga
Period28/05/0231/05/02

Keywords

  • Conf.proc. > 3 pag

Cite this

Rijsdijk, SA., & Hultink, HJ. (2002). Product smartness: scale development and validation. In M. Farhangmehr (Ed.), Marketing in a changing world: scope opportunities and challenges (pp. 1-6). University of Minho.