Product smartness: scale development and validation

SA Rijsdijk, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationMarketing in a changing world: scope opportunities and challenges
EditorsM Farhangmehr
Place of PublicationBraga
PublisherUniversity of Minho
Pages1-6
Number of pages6
ISBN (Print)972-8755-00-7
Publication statusPublished - 2002
Event31st EMAC conference, Braga - Braga
Duration: 28 May 200231 May 2002

Publication series

Name
PublisherUniversity of Minho

Conference

Conference31st EMAC conference, Braga
Period28/05/0231/05/02

Keywords

  • Conf.proc. > 3 pag

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