Product value importance and consumer preference for visual complexity and symmetry

Research output: Contribution to journalArticleScientificpeer-review

57 Citations (Scopus)
Original languageEnglish
Pages (from-to)1437-1452
Number of pages16
JournalEuropean Journal of Marketing
Volume49
Issue number9/10
Publication statusPublished - 2010

Keywords

  • CWTS JFIS < 0.75

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