Product value importance and consumer preference for visual complexity and symmetry

MEH Creusen, RW Veryzer, JPL Schoormans

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	1437-1452
Number of pages	16
Journal	European Journal of Marketing
Volume	49
Issue number	9/10
Publication status	Published - 2010

Keywords

@article{69c0a948fbe04877bd8e38375b5f7f9d,

title = "Product value importance and consumer preference for visual complexity and symmetry",

keywords = "CWTS JFIS < 0.75",

author = "MEH Creusen and RW Veryzer and JPL Schoormans",

year = "2010",

language = "English",

volume = "49",

pages = "1437--1452",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "9/10",

}