| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Productontwikkeling en marketing |
| Editors | EJ Hultink, J Schoormans |
| Place of Publication | Amsterdam |
| Publisher | Pearson Education Benelux |
| Pages | 254-268 |
| Number of pages | 276 |
| ISBN (Print) | 90-430-0867-2 |
| Publication status | Published - 2004 |
Keywords
- Geen BTA classificatie
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