| Original language | English |
|---|---|
| Title of host publication | Brand Management |
| Subtitle of host publication | Cocreating Brand Meaning |
| Editors | Michael Beverland |
| Publisher | SAGE Publishing |
| Pages | 312-315 |
| Edition | 2nd |
| Publication status | Published - 2021 |
Rebranding Holland as the Netherlands
Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review