Abstract
With the advent of a third wave of digitization designers are facing new challenges to create products and services. We believe that the far-reaching user involvement and the flexible functionalities of third-wave digital innovation is radically changing the work field of designers.
The paper focuses on two main effects of third-wave digital innovation; convergence and generativity. We analyzed the consequence of these two effects on three process-oriented roles of the designer that make up an important part of Design Thinking: (1) the designer as integrator; (2) the designer as boundary creator; and (3) the designer as the user s advocate.
Based on this analysis, we propose three new roles that better fit the third wave of digital innovation: (1) designers as function orchestrators; (2) designers as gatekeepers of initiatives; and (3) designers as advocates of human desire. To fulfill these new roles and to equip designers for the new wave of digital innovation, we belief that there is a need for reconceptualizing Design Thinking.
The paper focuses on two main effects of third-wave digital innovation; convergence and generativity. We analyzed the consequence of these two effects on three process-oriented roles of the designer that make up an important part of Design Thinking: (1) the designer as integrator; (2) the designer as boundary creator; and (3) the designer as the user s advocate.
Based on this analysis, we propose three new roles that better fit the third wave of digital innovation: (1) designers as function orchestrators; (2) designers as gatekeepers of initiatives; and (3) designers as advocates of human desire. To fulfill these new roles and to equip designers for the new wave of digital innovation, we belief that there is a need for reconceptualizing Design Thinking.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 20th International Conference on Engineering Design (ICED 15) |
| Subtitle of host publication | Design for Life |
| Editors | C. Weber, S. Husung, G. Cascini, M. Cantamessa, D. Marjanovic, M. Bordegoni |
| Place of Publication | Glasgow |
| Publisher | The Design Society |
| Pages | 557-564 |
| Number of pages | 8 |
| Volume | 1 |
| ISBN (Print) | 978-1-904670-64-3 |
| Publication status | Published - 2015 |
| Event | 20th international conference on engineering design (ICED15), Milan, Italy - Milan, Italy Duration: 27 Jul 2015 → 30 Jul 2015 |
Publication series
| Name | ICED |
|---|---|
| Publisher | The Design Society |
| ISSN (Print) | 2220-4334 |
Conference
| Conference | 20th international conference on engineering design (ICED15), Milan, Italy |
|---|---|
| Country/Territory | Italy |
| City | Milan |
| Period | 27/07/15 → 30/07/15 |
Keywords
- Design Thinking
- Digital Innovation
- Design Theory
- Service Design