Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation

D Ozkaramanli; SF Fokkinga; PMA Desmet; E Balkan; E George

Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation

D Ozkaramanli, SF Fokkinga, PMA Desmet, E Balkan, E George

Design Aesthetics

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Brilliant transformations; Proceedings of qualitative research 2013
Editors	DS Fellows
Place of Publication	Amsterdam
Publisher	ESOMAR
Pages	73-84
Number of pages	12
ISBN (Print)	92-831-0269-X
Publication status	Published - 2013
Event	Proceedings of qualitative research 2013, Brilliant transformations, Valencia, Spain - Amsterdam Duration: 17 Nov 2013 → 19 Nov 2013

Publication series

Name
Publisher	Esomar

Conference

Conference	Proceedings of qualitative research 2013, Brilliant transformations, Valencia, Spain
Period	17/11/13 → 19/11/13

Cite this

@inproceedings{a4e2bb61fe1e4041a0758689b26038e3,

title = "Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation",

author = "D Ozkaramanli and SF Fokkinga and PMA Desmet and E Balkan and E George",

year = "2013",

language = "English",

isbn = "92-831-0269-X",

publisher = "ESOMAR",

pages = "73--84",

editor = "DS Fellows",

booktitle = "Brilliant transformations; Proceedings of qualitative research 2013",

note = "Proceedings of qualitative research 2013, Brilliant transformations, Valencia, Spain ; Conference date: 17-11-2013 Through 19-11-2013",

}

Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation. / Ozkaramanli, D; Fokkinga, SF ; Desmet, PMA; Balkan, E; George, E.

Brilliant transformations; Proceedings of qualitative research 2013. ed. / DS Fellows. Amsterdam : ESOMAR, 2013. p. 73-84.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation

AU - Ozkaramanli, D

AU - Fokkinga, SF

AU - Desmet, PMA

AU - Balkan, E

AU - George, E

PY - 2013

Y1 - 2013

UR - http://www.esomar.org/web/research_papers/Data-Mining_2544_Recreating-AlaTurca.php

M3 - Conference contribution

SN - 92-831-0269-X

SP - 73

EP - 84

BT - Brilliant transformations; Proceedings of qualitative research 2013

A2 - Fellows, DS

PB - ESOMAR

CY - Amsterdam

T2 - Proceedings of qualitative research 2013, Brilliant transformations, Valencia, Spain

Y2 - 17 November 2013 through 19 November 2013

ER -

Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation

Publication series

Conference

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Cite this