Original language | English |
---|---|
Title of host publication | Interdisciplinary approaches to product design, innovation, & branding in international marketing |
Editors | K Swan, S Zou |
Place of Publication | s.l. |
Publisher | Emerald Publishing |
Pages | 161-177 |
Number of pages | 339 |
ISBN (Print) | 978-1-78190-016-1 |
DOIs | |
Publication status | Published - 2012 |
Reestablishing styling as a prime interest for the management of design
FEOK Person, HMJJ Snelders, JPL Schoormans
Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific
3
Citations
(Scopus)