Relationship marketing in a dyadic perspective - work in progress paper

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationCustomer relationship marketing management
Editors s.n.
Place of Publications.l.
Publishers.n.
Pages131-144
Number of pages14
Publication statusPublished - 2003
Event7th international research conference on relationship marketing and customer relationship management, Berlin - s.l.
Duration: 22 Jun 200325 Jun 2003

Publication series

Name
Publishers.n.

Conference

Conference7th international research conference on relationship marketing and customer relationship management, Berlin
Period22/06/0325/06/03

Keywords

  • Conf.proc. > 3 pag

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