Relationships among brand identity, brand image and brand preference: Differences between cyber and extension retail brands over time

MC Saaksjarvi, S Samiee

Research output: Contribution to journal › Article › Scientific › peer-review

56 Citations (Scopus)

Original language	English
Pages (from-to)	169-177
Number of pages	9
Journal	Journal of Interactive Marketing
Volume	25
Issue number	3
DOIs	https://doi.org/10.1016/j.intmar.2011.04.002
Publication status	Published - 2011

Keywords

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title = "Relationships among brand identity, brand image and brand preference: Differences between cyber and extension retail brands over time",

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AU - Saaksjarvi, MC

AU - Samiee, S

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