Relationships among brand identity, brand image and brand preference: Differences between cyber and extension retail brands over time

MC Saaksjarvi, S Samiee

Research output: Contribution to journalArticleScientificpeer-review

31 Citations (Scopus)
Original languageEnglish
Pages (from-to)169-177
Number of pages9
JournalJournal of Interactive Marketing
Volume25
Issue number3
DOIs
Publication statusPublished - 2011

Keywords

  • CWTS JFIS >= 2.00

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