Retail stores as brands: Performances, theatre and space

Alfons van Marrewijk, Maaike Broos

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Original languageEnglish
Title of host publicationBrands
Subtitle of host publicationInterdisciplinary Perspectives
PublisherTaylor & Francis
Pages145-166
Number of pages22
Volume19
ISBN (Electronic)9781317658535
ISBN (Print)9781138787964
DOIs
Publication statusPublished - 27 Nov 2014
Externally publishedYes

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