Retail stores as brands: Performances, theatre and space

^*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Brands
Subtitle of host publication	Interdisciplinary Perspectives
Publisher	Taylor & Francis
Pages	145-166
Number of pages	22
Volume	19
ISBN (Electronic)	9781317658535
ISBN (Print)	9781138787964
DOIs	https://doi.org/10.4324/9781315765808
Publication status	Published - 27 Nov 2014
Externally published	Yes

Access to Document

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author = "{van Marrewijk}, Alfons and Maaike Broos",

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