Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research

Research output: Contribution to journalArticleScientificpeer-review

17 Citations (Scopus)
Original languageEnglish
Pages (from-to)189-200
Number of pages12
JournalInternational Journal of Retail and Distribution Management
Volume41
Issue number3
Publication statusPublished - 2013

Keywords

  • Peer-lijst tijdschrift

Cite this