Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research

S Alur, JPL Schoormans

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	189-200
Number of pages	12
Journal	International Journal of Retail and Distribution Management
Volume	41
Issue number	3
Publication status	Published - 2013

Keywords

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AU - Schoormans, JPL

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