Rethinking personas for sustainable behaviour business models

Karen Miller, Curie Park, Nancy Bocken, Steve Evans

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademic International Conference on Business, Marketing and Management
Subtitle of host publicationAICBMM 2016 (Boston) Conference proceedings- Abstracts
EditorsRamandeep K. Chhina
PublisherFLE Learning Ltd
Pages116-116
Number of pages1
ISBN (Electronic)978-1-911185-05-5
Publication statusPublished - 2016
EventThe 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016) - Boston, United States
Duration: 5 Apr 20167 Apr 2016

Conference

ConferenceThe 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016)
CountryUnited States
CityBoston
Period5/04/167/04/16

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