@inproceedings{dd18a9c0ef424cf6bf74474f4f645c9a,
title = "Rethinking personas for sustainable behaviour business models",
author = "Karen Miller and Curie Park and Nancy Bocken and Steve Evans",
year = "2016",
language = "English",
pages = "116--116",
editor = "Chhina, {Ramandeep K.}",
booktitle = "Academic International Conference on Business, Marketing and Management",
publisher = "FLE Learning Ltd",
note = "The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016) ; Conference date: 05-04-2016 Through 07-04-2016",
}