Rethinking personas for sustainable behaviour business models

Karen Miller; Curie Park; Nancy Bocken; Steve Evans

Rethinking personas for sustainable behaviour business models

Karen Miller
, Curie Park
, Nancy Bocken
, Steve Evans

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Academic International Conference on Business, Marketing and Management
Subtitle of host publication	AICBMM 2016 (Boston) Conference proceedings- Abstracts
Editors	Ramandeep K. Chhina
Publisher	FLE Learning Ltd
Pages	116-116
Number of pages	1
ISBN (Electronic)	978-1-911185-05-5
Publication status	Published - 2016
Event	The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016) - Boston, United States Duration: 5 Apr 2016 → 7 Apr 2016

Conference

Conference	The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016)
Country/Territory	United States
City	Boston
Period	5/04/16 → 7/04/16

Cite this

@inproceedings{dd18a9c0ef424cf6bf74474f4f645c9a,

title = "Rethinking personas for sustainable behaviour business models",

author = "Karen Miller and Curie Park and Nancy Bocken and Steve Evans",

year = "2016",

language = "English",

pages = "116--116",

editor = "Chhina, \{Ramandeep K.\}",

booktitle = "Academic International Conference on Business, Marketing and Management",

publisher = "FLE Learning Ltd",

note = "The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016) ; Conference date: 05-04-2016 Through 07-04-2016",

}

Miller, K, Park, C, Bocken, N & Evans, S 2016, Rethinking personas for sustainable behaviour business models. in RK Chhina (ed.), Academic International Conference on Business, Marketing and Management: AICBMM 2016 (Boston) Conference proceedings- Abstracts. FLE Learning Ltd, pp. 116-116, The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016), Boston, United States, 5/04/16.

Rethinking personas for sustainable behaviour business models. / Miller, Karen; Park, Curie; Bocken, Nancy et al.
Academic International Conference on Business, Marketing and Management: AICBMM 2016 (Boston) Conference proceedings- Abstracts. ed. / Ramandeep K. Chhina. FLE Learning Ltd, 2016. p. 116-116.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Rethinking personas for sustainable behaviour business models

AU - Miller, Karen

AU - Park, Curie

AU - Bocken, Nancy

AU - Evans, Steve

PY - 2016

Y1 - 2016

M3 - Conference contribution

SP - 116

EP - 116

BT - Academic International Conference on Business, Marketing and Management

A2 - Chhina, Ramandeep K.

PB - FLE Learning Ltd

T2 - The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016)

Y2 - 5 April 2016 through 7 April 2016

ER -