Rethinking urban entrepreneurialism: Bristol Green Capital–in it for good?

Urban entrepreneurialism is generally characterized by a series of spectacular events, organized and orchestrated by powerful actors. Recently, this has given rise to a series of urban policy agendas that have become ubiquitous across the world. This paper draws attention to an emergent form of urban entrepreneurialism that privileges environmentalism, social inclusion and grassroots creativity. Based on the 2015 European Green Capital process taking place in Bristol in the United Kingdom, this paper shows how the European Green Capital Award is being used to engage a large and diverse range of organizations in the name of the Bristol Green Capital Partnership. We argue that rather than reiterating narratives of urban entrepreneurialism as dominated by narrow economic agendas and being socially exclusionary, this form of urban entrepreneurialism encourages us to look at cities as places that can be coproduced in context-sensitive ways by multiple entities. The paper is informed by primary data gathered through fieldwork conducted over 2014 and 2015, including primary documents, key informant interviews and participant observation.