A new book by Naohiro Matsumura is reviewed. Shikake are described as designs that open up new behavioral options to people and that positively allow them to choose those options freely. Matsumura explores the motivations, philosophy, and implementations of shikake in the real world, providing numerous examples and illustrations. This book appeals to numerous audiences, ranging from the general interest reader who wishes to understand nudging from a traditional perspective ranging through the history of Japanese design, as well as the specialist designer who wishes to employ nudging techniques in a positive and fair manner.
|Number of pages||60|
|Journal||International Journal of Art, Culture and Design Technologies (IJACDT)|
|Publication status||Published - 2021|