Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous

T Gill, HJ Hultink, MC Saaksjarvi, J Wang

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageEnglish
Title of host publicationConference Proceedings - EMAC 40th Conference
Editors s.n.
Place of PublicationLjubliana
PublisherUniversity of Ljubliana
Pages1-7
Number of pages7
Publication statusPublished - 2011
EventEMAC 40th Conference, Ljubliana, Slovenia - Ljubliana
Duration: 24 May 201127 May 2011

Publication series

Name
PublisherUniversity of Ljubliana

Conference

ConferenceEMAC 40th Conference, Ljubliana, Slovenia
Period24/05/1127/05/11

Keywords

  • Conf.proc. > 3 pag

Cite this

Gill, T., Hultink, HJ., Saaksjarvi, MC., & Wang, J. (2011). Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous. In s.n. (Ed.), Conference Proceedings - EMAC 40th Conference (pp. 1-7). University of Ljubliana.