@inproceedings{0520b40720304ea3834126fbea7750e2,
title = "Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous",
keywords = "Conf.proc. > 3 pag",
author = "T Gill and HJ Hultink and MC Saaksjarvi and J Wang",
year = "2011",
language = "English",
publisher = "University of Ljubliana",
pages = "1--7",
editor = "s.n.",
booktitle = "Conference Proceedings - EMAC 40th Conference",
note = "EMAC 40th Conference, Ljubliana, Slovenia ; Conference date: 24-05-2011 Through 27-05-2011",
}