Seeing scent: The design of a package that shows consumers the scent of a perfume

J Harms, JPL Schoormans, FEOK Person

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 41st European marketing academy conference EMAC
Editors	s.n.
Place of Publication	s.l.
Publisher	s.n.
Pages	1-7
Number of pages	7
Publication status	Published - 2012
Event	The 41st European marketing academy conference, Lisbon, Portugal - s.l. Duration: 22 May 2012 → 25 May 2012

Name
Publisher	s.n.

Conference	The 41st European marketing academy conference, Lisbon, Portugal
Period	22/05/12 → 25/05/12

geen ISBN

Cite this

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title = "Seeing scent: The design of a package that shows consumers the scent of a perfume",

author = "J Harms and JPL Schoormans and FEOK Person",

note = "geen ISBN; The 41st European marketing academy conference, Lisbon, Portugal ; Conference date: 22-05-2012 Through 25-05-2012",

year = "2012",

language = "English",

publisher = "s.n.",

pages = "1--7",

editor = "s.n.",

booktitle = "Proceedings of the 41st European marketing academy conference EMAC",

}

TY - GEN

T1 - Seeing scent: The design of a package that shows consumers the scent of a perfume

AU - Harms, J

AU - Schoormans, JPL

AU - Person, FEOK

N1 - geen ISBN

PY - 2012

Y1 - 2012

UR - http://www.emac2012.org/r/home

M3 - Conference contribution

SP - 1

EP - 7

BT - Proceedings of the 41st European marketing academy conference EMAC

A2 - s.n., null

PB - s.n.

CY - s.l.

T2 - The 41st European marketing academy conference, Lisbon, Portugal

Y2 - 22 May 2012 through 25 May 2012

ER -