Segmenting internet banking adopter and non-adopters in the Turkish retail banking sector

S Ozdemir, P Trott, A Hoechts

    Research output: Contribution to journalArticleProfessional

    35 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)212-236
    Number of pages25
    JournalInternational Journal of Bank Marketing
    Volume26
    Issue number4
    Publication statusPublished - 2008

    Keywords

    • academic journal papers
    • Vakpubl., Overig wet. > 3 pag

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