Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic

Fernando Secomandi

doi:10.1162/desi_a_00745

Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic

Fernando Secomandi^*

^*Corresponding author for this work

Creative Processes

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Original language	English
Pages (from-to)	77-91
Number of pages	15
Journal	Design Issues
Volume	40
Issue number	1
DOIs	https://doi.org/10.1162/desi_a_00745
Publication status	Published - 2024

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Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

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title = "Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic",

author = "Fernando Secomandi",

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Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic

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