Service Pathway: a Case Study of Business Model Design in Healthcare

Robin Oosterholt; LWL Simonse

Service Pathway: a Case Study of Business Model Design in Healthcare

Robin Oosterholt, LWL Simonse

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Abstract

Care pathways are used in hospitals to manage the decision making and care processes across medical specialities. The latest innovation in hip replacement is a care pathway that enables a patient discharge on the day of surgery. While the clinical attributes have been well researched a detailed understanding of the organisation is missing. We apply business modelling to create an organisation model of the care pathway and translate the embedded knowledge to other hospitals. A case study was conducted of the outpatient THA care pathway at a teaching hospital in the Netherlands. We present two visual models of the critical phases of the care pathway, with which we add the organisational attributes to support adoption of the innovation to other hospitals. Designers design business models for services. However more examples of practice are needed to contribute to the knowledge base of business modelling toolkits. In this paper we apply business modelling in the domain of healthcare.

Original language	English
Title of host publication	Service Design Geographies
Subtitle of host publication	Proceedings of the ServDes.2016 Conference
Editors	N. Morelli, A. de Götzen, F. Grani
Publisher	Linköping University Electronic Press
Pages	563-573
Number of pages	11
ISBN (Print)	978-91-7685-738-0
Publication status	Published - 2016
Event	ServDes. 2016: Fifth Service Design and Innovation conference - Aalborg University, Copenhagen, Denmark Duration: 24 May 2016 → 26 May 2016 http://www.servdes.org/conference-2016-copenhagen/

Publication series

Name	Linköping Electronic Conference Proceedings
Publisher	Linköping University Electronic Press
Number	125
ISSN (Print)	1650-3686
ISSN (Electronic)	1650-3740

Conference

Conference	ServDes. 2016
Country	Denmark
City	Copenhagen
Period	24/05/16 → 26/05/16
Internet address	http://www.servdes.org/conference-2016-copenhagen/

Keywords

business model design
visual modelling
service pathway
healthcare
hospital
hip pathway

Access to Document

http://www.ep.liu.se/ecp/contents.asp?issue=125

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Oosterholt, R., & Simonse, LWL. (2016). Service Pathway: a Case Study of Business Model Design in Healthcare. In N. Morelli, A. de Götzen, & F. Grani (Eds.), Service Design Geographies: Proceedings of the ServDes.2016 Conference (pp. 563-573). (Linköping Electronic Conference Proceedings; No. 125). Linköping University Electronic Press. http://www.ep.liu.se/ecp/contents.asp?issue=125

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title = "Service Pathway: a Case Study of Business Model Design in Healthcare",

abstract = "Care pathways are used in hospitals to manage the decision making and care processes across medical specialities. The latest innovation in hip replacement is a care pathway that enables a patient discharge on the day of surgery. While the clinical attributes have been well researched a detailed understanding of the organisation is missing. We apply business modelling to create an organisation model of the care pathway and translate the embedded knowledge to other hospitals. A case study was conducted of the outpatient THA care pathway at a teaching hospital in the Netherlands. We present two visual models of the critical phases of the care pathway, with which we add the organisational attributes to support adoption of the innovation to other hospitals. Designers design business models for services. However more examples of practice are needed to contribute to the knowledge base of business modelling toolkits. In this paper we apply business modelling in the domain of healthcare.",

keywords = "business model design, visual modelling, service pathway, healthcare, hospital, hip pathway",

author = "Robin Oosterholt and LWL Simonse",

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editor = "N. Morelli and {de G{\"o}tzen}, A. and F. Grani",

booktitle = "Service Design Geographies",

note = "ServDes. 2016 : Fifth Service Design and Innovation conference ; Conference date: 24-05-2016 Through 26-05-2016",

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Oosterholt, R & Simonse, LWL 2016, Service Pathway: a Case Study of Business Model Design in Healthcare. in N Morelli, A de Götzen & F Grani (eds), Service Design Geographies: Proceedings of the ServDes.2016 Conference. Linköping Electronic Conference Proceedings, no. 125, Linköping University Electronic Press, pp. 563-573, ServDes. 2016, Copenhagen, Denmark, 24/05/16. <http://www.ep.liu.se/ecp/contents.asp?issue=125>

Service Pathway : a Case Study of Business Model Design in Healthcare. / Oosterholt, Robin; Simonse, LWL.

Service Design Geographies: Proceedings of the ServDes.2016 Conference. ed. / N. Morelli; A. de Götzen; F. Grani. Linköping University Electronic Press, 2016. p. 563-573 (Linköping Electronic Conference Proceedings; No. 125).

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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AB - Care pathways are used in hospitals to manage the decision making and care processes across medical specialities. The latest innovation in hip replacement is a care pathway that enables a patient discharge on the day of surgery. While the clinical attributes have been well researched a detailed understanding of the organisation is missing. We apply business modelling to create an organisation model of the care pathway and translate the embedded knowledge to other hospitals. A case study was conducted of the outpatient THA care pathway at a teaching hospital in the Netherlands. We present two visual models of the critical phases of the care pathway, with which we add the organisational attributes to support adoption of the innovation to other hospitals. Designers design business models for services. However more examples of practice are needed to contribute to the knowledge base of business modelling toolkits. In this paper we apply business modelling in the domain of healthcare.

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