Service Pathway: a Case Study of Business Model Design in Healthcare

Robin Oosterholt, LWL Simonse

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review


    Care pathways are used in hospitals to manage the decision making and care processes across medical specialities. The latest innovation in hip replacement is a care pathway that enables a patient discharge on the day of surgery. While the clinical attributes have been well researched a detailed understanding of the organisation is missing. We apply business modelling to create an organisation model of the care pathway and translate the embedded knowledge to other hospitals. A case study was conducted of the outpatient THA care pathway at a teaching hospital in the Netherlands. We present two visual models of the critical phases of the care pathway, with which we add the organisational attributes to support adoption of the innovation to other hospitals. Designers design business models for services. However more examples of practice are needed to contribute to the knowledge base of business modelling toolkits. In this paper we apply business modelling in the domain of healthcare.
    Original languageEnglish
    Title of host publicationService Design Geographies
    Subtitle of host publicationProceedings of the ServDes.2016 Conference
    EditorsN. Morelli, A. de Götzen, F. Grani
    PublisherLinköping University Electronic Press
    Number of pages11
    ISBN (Print)978-91-7685-738-0
    Publication statusPublished - 2016
    EventServDes. 2016: Fifth Service Design and Innovation conference - Aalborg University, Copenhagen, Denmark
    Duration: 24 May 201626 May 2016

    Publication series

    NameLinköping Electronic Conference Proceedings
    PublisherLinköping University Electronic Press
    ISSN (Print)1650-3686
    ISSN (Electronic)1650-3740


    ConferenceServDes. 2016
    Internet address


    • business model design
    • visual modelling
    • service pathway
    • healthcare
    • hospital
    • hip pathway


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