Should new products look similar or different? The influence of the market environment on strategic product styling

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)30-48
Number of pages19
JournalDesign Studies
Volume29
Issue number1
Publication statusPublished - 2008

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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