Should new products look similar or different? The influence of the market environment on strategic product styling

FEOK Person, JPL Schoormans, HMJJ Snelders

Research output: Contribution to journal › Article › Scientific › peer-review

Keywords

@article{0e5f3e2118d14b138b899f973590a128,

title = "Should new products look similar or different? The influence of the market environment on strategic product styling",

keywords = "CWTS 0.75 <= JFIS < 2.00",

author = "FEOK Person and JPL Schoormans and HMJJ Snelders",

year = "2008",

language = "Undefined/Unknown",

volume = "29",

pages = "30--48",

journal = "Design Studies",

issn = "0142-694X",

publisher = "Elsevier",

number = "1",

}