SIMP: Subjective Individual Model of Prosumer

The energy consumer is at the centre of the European Union's energy policies. Consumer's active participation is considered as a prerequisite for managing the energy transition successfully and in a cost-effective way. The recent measures proposed by the European Commission with the 'Clean Energy for all Europeans' rely on smart grid technologies, solutions and concepts to accelerate, transform and consolidate the EU clean energy transition. In this context, the aim of this report is to present an agent based model of the electricity consumer (SIMP – Subjective Individual Model of Prosumer). The model can be used as a tool to better understand the impact that innovative energy services, enabled by smart grid technologies, may have on the electricity consumers and the society at large. Furthermore, the model can be used as a tool to gain insight into diffusion patterns of energy services (in this report represented by electricity contracts) and associated switching rates. As such, it contributes to the understanding of what fosters and what hinders an effective deployment of innovative energy services.