Social Gamification in Enterprise Crowdsourcing

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

3 Citations (Scopus)
24 Downloads (Pure)

Abstract

Enterprise crowdsourcing capitalises on the availability of employees for in-house data processing. Gamification techniques can help aligning employees' motivation to the crowdsourcing endeavour. Although hitherto, research efforts were able to unravel the wide arsenal of gamification techniques to construct engagement loops, little research has shed light into the social game dynamics that those foster and how those impact crowdsourcing activities. This work reports on a study that involved 101 employees from two multinational enterprises. We adopt a user-centric approach to apply and experiment with gamification for enterprise crowdsourcing purposes. Through a qualitative study, we highlight the importance of the competitive and collaborative social dynamics within the enterprise. By engaging the employees with a mobile crowdsourcing application, we showcase the effectiveness of competitiveness towards higher levels of engagement and quality of contributions. Moreover, we underline the contradictory nature of those dynamics, which combined might lead to detrimental effects towards the engagement to crowdsourcing activities.
Original languageEnglish
Title of host publicationProceedings of the 10th ACM Conference on Web Science
Place of PublicationNew York, NY, USA
PublisherACM Sigmobile
Pages135-144
Number of pages10
ISBN (Print)978-1-4503-5563-6
DOIs
Publication statusPublished - 2018
EventWebSci’18: Evolution of the Darknet - Amsterdam, Netherlands
Duration: 27 May 201830 May 2018
Conference number: 10

Publication series

NameWebSci '18
PublisherACM

Conference

ConferenceWebSci’18
CountryNetherlands
CityAmsterdam
Period27/05/1830/05/18

Keywords

  • enterprise crowdsourcing
  • gamification
  • social incentives

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  • Cite this

    Afentoulidis, G., Szlávik, Z., Yang, J., & Bozzon, A. (2018). Social Gamification in Enterprise Crowdsourcing. In Proceedings of the 10th ACM Conference on Web Science (pp. 135-144). (WebSci '18). ACM Sigmobile. https://doi.org/10.1145/3201064.3201094