Social Gamification in Enterprise Crowdsourcing

Gregory Afentoulidis, Zoltán Szlávik, Jie Yang, Alessandro Bozzon

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

10 Citations (Scopus)
79 Downloads (Pure)


Enterprise crowdsourcing capitalises on the availability of employees for in-house data processing. Gamification techniques can help aligning employees' motivation to the crowdsourcing endeavour. Although hitherto, research efforts were able to unravel the wide arsenal of gamification techniques to construct engagement loops, little research has shed light into the social game dynamics that those foster and how those impact crowdsourcing activities. This work reports on a study that involved 101 employees from two multinational enterprises. We adopt a user-centric approach to apply and experiment with gamification for enterprise crowdsourcing purposes. Through a qualitative study, we highlight the importance of the competitive and collaborative social dynamics within the enterprise. By engaging the employees with a mobile crowdsourcing application, we showcase the effectiveness of competitiveness towards higher levels of engagement and quality of contributions. Moreover, we underline the contradictory nature of those dynamics, which combined might lead to detrimental effects towards the engagement to crowdsourcing activities.
Original languageEnglish
Title of host publicationProceedings of the 10th ACM Conference on Web Science
Place of PublicationNew York, NY, USA
PublisherACM Sigmobile
Number of pages10
ISBN (Print)978-1-4503-5563-6
Publication statusPublished - 2018
EventWebSci’18: Evolution of the Darknet - Amsterdam, Netherlands
Duration: 27 May 201830 May 2018
Conference number: 10

Publication series

NameWebSci '18



Bibliographical note

Accepted Author Manuscript


  • enterprise crowdsourcing
  • gamification
  • social incentives


Dive into the research topics of 'Social Gamification in Enterprise Crowdsourcing'. Together they form a unique fingerprint.

Cite this