Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products

KPN Morel

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	European advances in consumer research
Editors	KM Ekstrom, H Brembeck
Place of Publication	Duluth
Publisher	Association for Consumer Research
Pages	97-103
Number of pages	7
ISBN (Print)	0-915552-55-8
Publication status	Published - 2006
Event	EACR 2005, Goteborg, Sweden - Duluth Duration: 15 Jun 2005 → 18 Jun 2005

Name
Publisher	Association for consumer research

Name
Volume	7

Conference	EACR 2005, Goteborg, Sweden
Period	15/06/05 → 18/06/05

Keywords

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PY - 2006

Y1 - 2006

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M3 - Conference contribution

SN - 0-915552-55-8

SP - 97

EP - 103

BT - European advances in consumer research

A2 - Ekstrom, KM

A2 - Brembeck, H

PB - Association for Consumer Research

CY - Duluth

Y2 - 15 June 2005 through 18 June 2005

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