Steering agricultural interventions towards sustained irrigation adoption by farmers: socio-psychological analysis of irrigation practices in Maharashtra, India

Complex contextual and sociopsychological factors influence the adoption of agricultural technologies like irrigation. This study used the sociopsychological Risk-Attitude-Norms-Abilities-Self-Regulation (RANAS) framework to examine the factors impacting irrigation adoption in Maharashtra (India). Logistic regression modelling was conducted based on cross-sectional surveys in 2019 and 2022, with interim interventions promoting risk-awareness and irrigation technology training. Effects of the interventions on the psychological variables in 2022 were corrected using instrumental variable regression. While micro-irrigation adoption rose from 36.9% to 62.8%, overall irrigation counterproductively decreased from 81.6% to 70.4%. Results indicated that wealth and risk-aversion remained relevant, while self-perceived ability and attitude towards irrigation became non-significant to irrigation adoption. This study highlights the unintended consequences of interventions and the necessity to also transform attitudes, and promote psychological ownership and trust to sustain irrigation technology adoption behaviour. These results could support stakeholders (e.g., policy makers, water authorities) in designing and implementing more sustainable interventions.