Strategic B2B customer experience management: The importance of outcomes- based measures

Judy Zolkiewski, Victoria Story, Jamie Burton, Paul Chan, Andre Gomes, Philippa Hunter-Jones, Lisa O'Malley, Linda Peters, Chris Raddats, William Robinson

Research output: Contribution to journal › Article › Scientific › peer-review

60 Citations (Scopus)

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Economics, Econometrics and Finance