Strategic Design: Strategizing in the Nexus between Imagination and Futures time

Beyond established strategic management that constraints the potential performative of strategic design this paper frames design within the strategy practice domain. It provides examples of How to imagine future times and design strong strategic reference point in the complex contexts of discordant world views, by drawing from the theoretical and empirical literature of strategy - and design practice. It unpacks practices of imagination and further frames a dimension of future time with distinctions of linear , social constructed –, and fiction time next to the second dimension with three levels of imagination praxis. This paper provides a typology that shapes theory development and future research at the nexus of imagination and future time. For practitioners this offers some initial directions.