Strategic PES ¿ product-experience-service, A visual tool to support SMEs through service-dominant logic

J.R. Mejia Sarmiento, J Parra

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	80-85
Number of pages	6
Journal	Touchpoint, the Journal of Service Design
Volume	6
Issue number	3
Publication status	Published - 2014

Keywords

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